Mexican telecommunications conglomerate America Movil has announced that it plans to purchase US-based wireless access reseller Start Wireless Group. parent company and owner of the Page Plus Cellular brand currently in use for the resale of Verizon Wireless network access to customers.
While the terms of the deal were undisclosed, the purchase did reveal that the Page Plus brand currently serves 1.4 million customers. With the purchase of the parent company, America Movil has continued its long-running US expansion following the acquisition of Simple Mobile last year around this time from T-Mobile USA.
No immediate changes are expected as a result of the purchase, however current customers have expressed concern over the future of the current US-based customer service infrastructure following the news of the purchase, as America Movil heavily favors outsourced customer service typically based in The Philippines and some additional customer service infrastructure in Central America outside of partial US-based customer service infrastructure near its Miami headquarters.
Page Plus Cellular is best known for being a virtual operator that allows customers to use previously activated CDMA devices, mainly from Verizon Wireless and many dealers have also created their own cottage industries flashing devices originally sold by other CDMA carriers for use on Page Plus as well as flashing select Verizon LTE devices for use on the service.
The brand was also once known for having some of the best Pay-As You-Go rates for voice and messaging in the industry which endeared many to the service in the past, especially those in need of an emergency backup device, but in recent months the operator has been moving away from that sales and service model to the more conventional and quickly growing flat-rate monthly prepaid model which is heavily favored by America Movil’s family of prepaid service brands in the US.