Apple September 12th Event Liveblog (Complete)

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Humberto Saabedra September 12, 201210:58 am

Well, they’re finally done. More iPhone info throughout the day.

Humberto Saabedra September 12, 201210:43 am

Foo Fighters now on stage as surprise musical guest.

Humberto Saabedra September 12, 201210:42 am

“They are doing the best work of their lives, because delivering revolutionary products is making a real difference in people’s lives.”

Humberto Saabedra September 12, 201210:41 am

“Only Apple could integrate these services and bring them all together… Apple has never been stronger, and that is thanks to the dedication and creativity of our employees throughout the world.”

Humberto Saabedra September 12, 201210:41 am

Tim Cook onstage reviewing event now.

“When you look at each of these, they are incredible industry-leading innovations by themselves. But what sets them apart, and what sets us so far ahead of the competition, is how they work together.”

Humberto Saabedra September 12, 201210:39 am

tri-port design in EarPod is said to maximize airflow for sound quality without canal sealing needed. Shuffle is $49, 16GB nano is $149, 4th gen iPod Touch remains in place with 16GB at $199 or 32GB at $249, 5th gen iPod Touch is $299 for 32GB or 64GB for $399.

Humberto Saabedra September 12, 201210:35 am

New earbuds confirmed. Called EarPods. Now being demoed in showcase video, with new directed speaker ports that point towards ear canals to compensate for different ear sizes

Humberto Saabedra September 12, 201210:32 am

iPod Touch now features loop for hand/wrist straps. New camera supports 1080p video capture with front facing camera now at 720p. Bluetooth 4.0, 150Mbps Wi-Fi N, and Siri support with iOS 6. 5 new colors in raw aluminum, black, blue, yellow and red.

Humberto Saabedra September 12, 201210:29 am

Up to 40 hours of music playback in the touch, 8 hours of video New camera in iPod Touch featuring a 5-megapixel sensor. Backside illuminated, f/2.4, 5-element lens and same sapphire crystal lens cover found on iPhone 5.

Humberto Saabedra September 12, 201210:25 am

New “7x faster” iPod Touch graphics being demoed with Clumsy Ninja.

Humberto Saabedra September 12, 201210:23 am

30 hours of music playback on nano. 5th gen iPod Touch now being featured with Lightning port. 5.1mm thick, 88 grams, 4-inch display taken from iPhone 5 with A5 processor from iPhone 4S.

Humberto Saabedra September 12, 201210:20 am

Greg Joswick onstage to talk iPod, 350 million iPods sold. New 7th gen iPod nano with Lightning port and larger display with Home button. 5.4mm thin, 38% thinner than last-gen Nano, multi-touch 2.5 inch display with new home screen. Seven new colors in aluminum, black, purple, green, blue, yellow and red. Also includes FM tuner with pause/rewind functionality along with photo viewer and video playback, Bluetooth now supported.

Humberto Saabedra September 12, 201210:15 am

New iTunes in October after iOS 6 launch

Humberto Saabedra September 12, 201210:14 am

Paused on iPhone and resumed on desktop to demo feature. iTunes Store features new carousel-focused interface. Artist pages in iTunes Store now feature concert dates.

Humberto Saabedra September 12, 201210:12 am

New mini player with basic controls also featured with search integration. iCloud integration with iTunes now being demoed. The Avengers being demoed with iCloud resume support.

Humberto Saabedra September 12, 201210:11 am

New store features a carousel effect for titles and part of iOS 6. New updates for desktop iTunes also coming on Mac/Windows. “Dramatically simpler” iTunes promised by Cue.New touches include inline preview playback in iTunes, Simpler interface for music management and playlists with drag/drop of tracks. App cues up playlists automatically when doing drag/drop actions. New “Coming next/Play next” button allows changing order of tracks

Humberto Saabedra September 12, 201210:05 am

26 million songs in iTunes, 20 billion songs purchased since its launch 9 years ago. iTunes store is now available in 63 countries. 435 million iTunes accounts, all with one-click purchasing. 60% of all downloads come directly from mobile devices. New iTunes Store being demoed on iPad and iPhone.

Humberto Saabedra September 12, 201210:03 am

Eddy Cue onstage to talk iTunes and iPod.

Humberto Saabedra September 12, 201210:02 am

iPhone 4 now free on-contract, 4S at $99. Pre-orders start on Friday the 14th. Shipping on September 21st in the US, Canada, UK, Germany, France, Australia, Japan, Hong Kong and Singapore. 20 more countries next month. iPhone 4S, iPhone 4, 3GS, new iPad, iPad 2 and iPod touch all are getting iOS 6 on September 19th.

Humberto Saabedra September 12, 201210:00 am

Phil Schiller back onstage, iPhone 5 same price as the 4S on-contract. $199 for 16GB. $299 for 32GB, $399 for 64GB.

Humberto Saabedra September 12, 20129:57 am

As expected, no NFC integration or wireless charging, or even microUSB support. Lightning port is indeed is proprietary.

Humberto Saabedra September 12, 20129:53 am

Black/White iPhone colors, White has milled aluminium back. Showcase video for new iPhone being shown

Humberto Saabedra September 12, 20129:51 am

Siri now helps fin restaurants as well with Open Table integration. Updates to Phone app include SMS/iMessage call deflection and FaceTime over cellular support.

Humberto Saabedra September 12, 20129:49 am

Quickly running through Siri updates with sports scores and stats along with movies from Rotten Tomatoes integration

Humberto Saabedra September 12, 20129:47 am

Delta now included in Passbook support along with Starwood Hotels. Shared Photo Stream being demoed.

Humberto Saabedra September 12, 20129:46 am

New Safari updates include new full-screen view, iCloud Tabs for desktop to mobile browser sync, new Mail features VIP marking for a dedicated inbox, message flagging. Now demoing Passbook with demos of coupons and movie tickets.

Humberto Saabedra September 12, 20129:44 am

(Still not as good as Nokia Maps, but I’m biased)

Humberto Saabedra September 12, 20129:43 am

more zooming demos, 3D buildings being shown off, no interruptions in navigation, satellite imagery shown off with new flyover mode.

Humberto Saabedra September 12, 20129:41 am

New demo of iOS 6 with Scott Forstall onstage, new Maps demoed with zooming and rotation, info card from Yelp, among other new features.

Humberto Saabedra September 12, 20129:39 am

20 carriers to support Wideband Audio. New iPhone connector is called Lightning. New all-digital, 8-signal design. 80% smaller than previous connector. New partnerships for accessories. New adapter demonstrated for older accessories.

Humberto Saabedra September 12, 20129:37 am

Video capture now includes simultaneous photo capture, improved video stabilization and facial recognition and support for FaceTime over cellular with fromnt camera now at 720p. Three microphones now included for voice recognition and noise cancellation. Earpiece now features noise cancellation and “wideband audio” support (HD Voice, in other words)

Humberto Saabedra September 12, 20129:34 am

New photo features include Panorama and Shared Photo Streams. Panorama works by sweeping phone vertically then swinging sideways, with interpolated images equivalent to 28 megapixels.

Humberto Saabedra September 12, 20129:32 am

Related to camera performance, A6 includes new image processor for improved noise reduction and “smart filter” with even faster photo capture.

Humberto Saabedra September 12, 20129:30 am

Battery life now being talked up with Phil Schiller back onstage. 8 hours 3G/LTE/10 hours Wi-Fi. New camera features same unit as 4S but physically thinner with a new dynamic low-light mode.

Humberto Saabedra September 12, 20129:26 am

Rob Murray of EA demoing gameplay performance on iPhone 5 with Real Racing 3 demo

Humberto Saabedra September 12, 20129:25 am

Apple A6 is double the speed and GPU power of A5X at a 22% size reduction

Humberto Saabedra September 12, 20129:24 am

Wi-Fi radio improved to 150Mbps N dual-channel version

Humberto Saabedra September 12, 20129:23 am

More carriers mentioned, too quick to catch them all

Humberto Saabedra September 12, 20129:22 am

Widescreen potential for movies and shows being mentioned, color saturation improved by 44%. Display and touch layer now integrated as a single piece. LTE now supported with single chip for voice/data, single radio configuration and new “dynamic antenna”. Sprint, AT&T, Verizon LTE all supported

Humberto Saabedra September 12, 20129:20 am

Updated apps include iWork, CNN, Garage Band, Calendar, Open Table among others

Humberto Saabedra September 12, 20129:19 am

Select apps updated to take full advantage of taller display, older apps run “letterbox” display with perfect rendering

Humberto Saabedra September 12, 20129:17 am

Still retains Retina display at 326ppi at 1136×640 resolution. Same aspect ratio as previous models, just taller

Humberto Saabedra September 12, 20129:16 am

Device onstage matches leaks exactly.
“So, iPhone 5. It is made entirely of glass and aluminum. It’s designed and built to an exacting level of standard unlike anything we, or anyone in our industry, have made before.” –Phil Schiller
Only 7.6mm thick, 18% thinner than 4S, 112 grams

Humberto Saabedra September 12, 20129:14 am

New iPhone officially called iPhone 5

Humberto Saabedra September 12, 20129:13 am

Phil Schiller now onstage to talk iPhone

Humberto Saabedra September 12, 20129:12 am

App Store now past the 700K app threshold with more than 250K for iPad. 90% are downloaded every month. And customers use more than 100 apps. Apple now past 400 million iOS devices sold.

Humberto Saabedra September 12, 20129:10 am

17 million iPads sold last quarter, Apple sold more iPads than any one PC manufacturer’s entire desktop line. 62% marketshare last year with growth to 68% for this year. iPad is now 91% of all web traffic, with Fortune 500 companies now deploying iPad in corporate environments

Humberto Saabedra September 12, 20129:07 am

7 million Mountain Lion updates sold since release, Retina MacBook Pro called the best Mac ever made, App;le notebooks now ranked #1 in last 3 months with 27% marketshare, an increase of 15% year over year growth over 2% growth on desktop.

Humberto Saabedra September 12, 20129:05 am

Tim Cook back on stage with more facts:
380 stores 12 countries 13 more starting Friday with new Store in Sweden, 83 million visitors from April-June quarter

Humberto Saabedra September 12, 20129:03 am

Already opening with showcase video of new store, guy’s moving quicker than previous events.

Humberto Saabedra September 12, 20129:02 am

Cook now start with Apple Retail updates while showcasing new store in Barcelona Spain remodeled with limestone.

Humberto Saabedra September 12, 20129:00 am

Tim Cook now on stage, keeping the show on time.

Humberto Saabedra September 12, 20128:50 am

Also, good morning.

Humberto Saabedra September 12, 20128:48 am

Wonder what else Apple has in store outside of the new iPhone. Hoping the iPod Touch line gets a refresh.

Humberto Saabedra is the Editor-in-Chief of AnimeNews.bizPhoneNews.com and an occasional columnist for Ani.me. He can also be found musing on things at @AnimeNewsdotbiz

One response to “Apple September 12th Event Liveblog (Complete)”

  1. simona.com

    otsukare-sama! splendid work!

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