AT&T has confirmed that it has ended iPhone 4 pre-orders due to the much higher than expected demand for the highly-anticipated device.
"Because of the incredible interest in iPhone 4, today was the busiest online sales day in AT&T history. As of Tuesday afternoon, customers who preorder iPhone 4 moving forward will receive their device on June 25 or later, depending on when the order is placed. We’ll email customers with confirmation once their order is placed, and again when it ships. In addition, we will have devices available on a first-come, first-serve basis in our stores beginning on June 24."
This follows the myriad of issues encountered yesterday morning centering around the pre-order systemâ€™s near collapse due to the volume of pre-orders and a fraud prevention update that was rolled out to its e-commerce platform last weekend that caused unforeseen issues during the pre-order rush.