Humberto Saabedra is the Editor-in-Chief of and an occasional columnist for He can also be found musing on things at @AnimeNewsdotbiz

One response to “AT&T GoPhone Undergoes Another Revamp On Wednesday (Updated)”

  1. ChazzMatt

    One main advantage of AT&T owned GoPhone over AT&T owned Cricket, besides UNCAPPED high speed data is how the data servers are configured. GoPhone has access to AT&T’s postpaid servers, so LTE ping speeds are very low (less lag). Cricket’s data is routed through proxy servers, with high ping speeds (more lag).

    One of the reasons LTE is superior to HSPA, besides more speed is lower pings. But if you CAP the speed at 8MBPS and then route all data through a proxy server, you are negating any LTE benefits. You are basically emulating HSPA!

    For Cricket, their LTE speeds are capped at 8mpbs and often have triple digit ping speeds (lag) due to the proxy server issue. That’s crippling LTE to an HSPA experience, when you are PAYING for LTE. If you are technically ignorant or don’t care, then you are the customer AT&T is targeting.

    AT&T is positioning GoPhone as the “upper” prepaid tier brand, and Cricket as the “lower” tier. Same way P&G sells Tide, Gain, and Cheer detergents. Prepaid GoPhone still gives you savings over postpaid AT&T, and technical advantages over sibling prepaid brand Cricket. GoPhone is positoned to compete with carriers T-mobile and Sprint, while Cricket is positioned to compete with the MVNOs like Straight Talk, Net10, H20, etc. GoPhone is configured like a carrier, while Cricket is configured like an MVNO.

    With GoPhone, my pings are in the 30ms – 40ms range, and I get 40 – 60mbps download speeds. Cricket can’t compete with that, as AT&T has favored GoPhone technically among its two prepaid brands. Of the two prepaid brands, GoPhone is the top tier (sold, serviced in AT&T stores, same AT&T sim card, same AT&T APN, access to postpaid data servers) while Cricket is the lower tier (in standalone stores, different sim card, different APN, capped speeds, data routed through proxy servers).