NewsAT&T Raising SMS Rates
AT&T is poised to raise the rates of plain text messaging another $.05 to $.20 per message on March 30, 2008. Multimedia messaging will also be affected by a similar increase of $.05 to equal $.30 per message. Subscribers with current messaging plans will not see the increase as this change only affects those on a pay-per-use basis. This comes almost exactly a year after their previous rate hike.
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Leave it to the US wireless providers to lean on messaging and ringtone sales to pad their coffers all the while driving customers away from casual usage. Am I the only one that remembers when an SMS on three of the four carriers in 1999 was 5 cents per message?
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