AT&T CFO Richard Lindner commented on a new GoPhone plan that AT&T was testing in “limited markets in Florida.” PhoneNews.com has obtained details of the test plan.
GoPhone has two pricing models, Pay As You Go (a flat prepaid service model) and Pick Your Plan (a hybrid model based on standard postpaid plans, but billed as a recurring prepaid plan). Today’s new plans appear to be limited to the Pay As You Go model.
Specifically, the plan calls for unlimited calling at a rate of $3/day, which will only be charged on days that you use your phone. If this plan goes nationwide, it would result in undercutting AT&T’s own $99/month unlimited voice plan. Unlike Sprint’s Simply Everything plan, AT&T’s plan only includes voice (data, messaging, GPS, and video remain add-on features).
As such, this plan would likely prompt AT&T to change their unlimited postpay plan in some form; either by adding data/messaging features to the plan, or in a rate drop significantly below the $90/month rate. Otherwise, it would clearly make more sense to sign up for the GoPhone $3/day plan.
Despite a declining economy, such changes may be necessary to keep AT&T competitive. MetroPCS now offers unlimited calling in most metropolitan areas for $40/month, and Boost Mobile offers 2G unlimited voice/data/messaging for $50/month.
We are still trying to pin down the exact areas in Florida, and what area codes you need to activate service with, in order to sign up for the unlimited plans. However, the news isn’t all great; prepaid data remains capped at $20 per 100 MB of data.