Not sure if it’s posturing or positioning but Blackberry’s chief exec Thorsten Heins has been making headlines lately for more than just the new Z10 and the new BlackBerry 10 platform.
According to Heins, Samsung can never offer ‘top-notch platinum’ security and Apple is outdated…more or less. In a CNET interview Heins also said Android is susceptible to attacks because it is open source and Blackberry 10 was designed from the ground up to be a secure platform. About Android, “you don’t know how many keys you’ve given to the main door of your house because it’s open software…So what are you trying to do? You’re locking the windows.”
Of course Samsung doesn’t see it that way. “ We are committed, and investing significantly, to ensure our devices can be used securely for both work and play.” – Tim Wagner, Samsung VP of Enterprise Sales. SAFE (Samsung Approved For Enterprise) with Knox shipped with the Galaxy S4. Think of SAFE as something like Blackberry Balance – you can work and play at the same time. Heins isn’t taking Samsung’s push into business enterprise lightly, he does acknowledge that Samsung could win contracts with companies that need good enough security where BYOD (Bring Your Own Device) is approved, with more companies stepping up to allow BYOD within the past 2 years with the rise of Android and iOS.
“Apple’s iPhone is outdated”. Another gem from Heins. He said a lack of innovation at Apple has left the user interface outdated pointing to iPhone users having to exit in and out of apps and a lack of multitasking ala the Blackberry Z10. According to Heins on the iPhone “it’s still the same. It’s a sequential way to work and that’s not what people want today anymore. They want multitasking.”
To be fair, while speaking with The Australian Financial Review, Thorsten did give credit to Apple recognizing their contribution to the smart phone industry. “…They did a fantastic job with the user interface, they are a design icon. There is a reason why they were so successful, and we actually have to admit this and respect that.”
Only time will tell if those comments hurt or help Blackberry’s comeback as they look to regain market share in the U.S.