In its bid to revive its fortunes, the beleaguered BlackBerry has decided to cut business ties with T-Mobile after the carrier pulled one of its many “uncarrier” sales stunts that was unfortunately aimed against BlackBerry, by offering new and current customers up to $250 in credit if they traded in a BlackBerry device towards a new smartphone, whether or not they were trading up to a BB10 device. This invariably incensed current CEO John Chen, enough to officially respond in a blog post earlier this year.
Now it seems that BlackBerry has the last laugh in the situation as it has announced that it will end its sales contract with the carrier on April 25th:
BlackBerry has had a positive relationship with T-Mobile for many years. Regretfully, at this time, our strategies are not complementary and we must act in the best interest of our BlackBerry customers. We hope to work with T-Mobile again in the future when our business strategies are aligned
However, while new device sales are ending on that date, support for existing customers is expected to continue uninterrupted, which means good news for those customers that are still on BlackBerry devices that may have been worried about the lack of support of the sales contract ends. Understandably, a lot of T-Mobile BlackBerry customers aren’t taking the news well, with many tweeting disappointment to carrier CEO John Legere.