News
Goodbye, AdBrite
We rolled out what would be our second trial of AdBrite. That trial will end tomorrow. It would end today, but I said I wasn’t going to work today.
There are two main reasons why we are ending our trial. First, is poor performance. We wanted AdBrite to suppliment our advertising schema by replacing our ads whenever AdBrite’s ads made more money. This is one of the main reasons that they have attracted so many users, so fast.
Poor performance alone wasn’t the reason though (after all, we just let the primary ads run when that happens). The deal-breaker was when they started running semi-mature ads when we clearly have our settings to not allow any mature ads.
So, what’s next? We have an ad-server running and ready to go (it was our just-in-case-plan), and that will be running on OpenX. We will also start testing Google’s new DoubleClick-powered Ad Manager shortly.
What does this mean for you? It means no more full page ads on the Phone Encyclopedia, and it means more targeted advertising… because if you have to look at ads (and you do), at least they’ll be ads you like looking at.
I had the exact same thing happen to my sites when I tried out Adbrite awhile ago. They claim to be able to set things so your ad displays are family friendly, but then the inappropriate ads seem to start creeping in. I suspect they don’t have good controls on who places ads into the system, and mature ad publishers simply set their ad level as family friendly even when they aren’t.
So yeah, I dumped them pretty quickly myself.