Sprint’s Business Blog Dies Quietly

I think it was the fact that Sprint PCS Info, a blog about a web site covering Sprint, got more viewership than Sprint’s own Business Blog. But, as of last week, businessblog.sprint.com is pointing to Sprint’s podcast (which, on its own, hasn’t been updated since July).

As I said in my last editorial (and previously), these in-roads were a nice attempt on Sprint’s part. However, without proper implementation, they were doomed to fail from the start. The decision makers of Sprint weren’t willing to talk as open about Sprint as PCS Intel was willing to… and nobody here is within 1,000 miles of Overland Park or Reston.