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	<title>PhoneNews.com &#187; Virtual Operators (MVNOs)</title>
	<atom:link href="http://www.phonenews.com/category/mvno/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.phonenews.com</link>
	<description>Providing complete coverage of the wireless industry, cell phone news, and future 4G technologies.</description>
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		<item>
		<title>PagePlus Debuts International Roaming</title>
		<link>http://www.phonenews.com/pageplus-debuts-international-roaming-9631/</link>
		<comments>http://www.phonenews.com/pageplus-debuts-international-roaming-9631/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 21:13:20 +0000</pubDate>
		<dc:creator>Humberto Saabedra</dc:creator>
				<category><![CDATA[Virtual Operators (MVNOs)]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[Page Plus]]></category>
		<category><![CDATA[roaming]]></category>

		<guid isPermaLink="false">http://www.phonenews.com/pageplus-debuts-international-roaming-9631/</guid>
		<description><![CDATA[Virtual operator PagePlus has announced the debut of its new international roaming option for customers traveling to Mexico, Canada, the island territories of Bermuda, Puerto Rico and the U.S. Virgin Islands.
The rate for calls within Mexico and Bermuda is $1.10 per minute and calls within Canada, Puerto Rico and the U.S. Virgin Islands are $0.60 [...]]]></description>
			<content:encoded><![CDATA[<p><img alt="Page Plus logo" align="right" src="http://www.phonenews.com/wp-content/uploads/2009/11/pagepluslogo.jpg" width="152" height="36" />Virtual operator PagePlus has <a href="http://www.prnewswire.com/news-releases/page-plus-cellular-announces-new-international-service-70460072.html" rel="nofollow" >announced</a> the debut of its new international roaming option for customers traveling to Mexico, Canada, the island territories of Bermuda, Puerto Rico and the U.S. Virgin Islands.</p>
<p>The rate for calls within Mexico and Bermuda is $1.10 per minute and calls within Canada, Puerto Rico and the U.S. Virgin Islands are $0.60 per minute. Calls originating in the United States to Puerto Rico will remain at the current $0.12 per minute and U.S. calls to Mexico and Canada will remain at $0.34 per minute.</p>
<p>The text messaging rate within the aforementioned countries/territories  is $0.50 per message sent and $0.25 per message received, with the international text messaging rate for messages originating in the United States at the standard $0.20 per message rate.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New GSM MVNO Simple Mobile Announces Service Launch</title>
		<link>http://www.phonenews.com/new-gsm-mvno-simple-mobile-announces-service-launch-9609/</link>
		<comments>http://www.phonenews.com/new-gsm-mvno-simple-mobile-announces-service-launch-9609/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 02:29:21 +0000</pubDate>
		<dc:creator>Humberto Saabedra</dc:creator>
				<category><![CDATA[Alcatel Mobile & Cellatel]]></category>
		<category><![CDATA[Virtual Operators (MVNOs)]]></category>
		<category><![CDATA[Simple Mobile]]></category>
		<category><![CDATA[T-Mobile]]></category>

		<guid isPermaLink="false">http://www.phonenews.com/new-gsm-mvno-simple-mobile-announces-service-launch-9609/</guid>
		<description><![CDATA[A new MVNO in Simple Mobile is aiming to enter the ultra competitive flat-rate wireless market by offering what it believes are three key advantages in no contracts, the ability to bring unlocked GSM phones to the provider for use on its service and its trump card in unlimited nationwide GSM voice service for $40, [...]]]></description>
			<content:encoded><![CDATA[<p><img alt="Simple Mobile logo" align="right" src="http://www.phonenews.com/wp-content/uploads/2009/11/simplemobilelogo.jpg" width="304" height="93" />A new MVNO in Simple Mobile is aiming to enter the ultra competitive flat-rate wireless market by <a href="http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&amp;newsId=20091116006521&amp;newsLang=en" rel="nofollow" >offering</a> what it believes are three key advantages in no contracts, the ability to bring unlocked GSM phones to the provider for use on its service and its trump card in unlimited nationwide GSM voice service for $40, undercutting AT&amp;T&#8217;s recently launched $60 GoPhone unlimited voice plan by $20 and even T-Mobile&#8217;s Even More Plus no contract unlimited voice offering by $10.</p>
<p><span id="more-9609"></span>
<p>The MVNO is <a href="http://www.mysimplemobile.com/Simple-Mobile-Phones.aspx" rel="nofollow" >offering</a> phones and devices from Alcatel/Cellatel, RIM, Motorola and Nokia as well as selling SIM-only service in a nod to the European model. </p>
<p>The virtual operator features a <a href="http://www.mysimplemobile.com/Simple-Mobile-Phones-Approved.aspx" rel="nofollow" >list of supported devices</a> compatible with its service, though it being SIM-based should theoretically allow any unlocked GSM phone to work, although Simple Mobile has this to say about using phones and devices outside of its approved device list in its Terms and Conditions:</p>
<blockquote>
<p>&#8220;Simple Mobile reserves the right to terminate service for use of non-approved phones&#8221;.</p>
</blockquote>
<p>Judging by the <a href="http://www.mysimplemobile.com/Simple-Mobile-Coverage.aspx" rel="nofollow" >coverage map</a> offered, Simple Mobile is also leasing network access from T-Mobile and is touting its aforementioned $40 unlimited voice plan which undercuts T-Mobile&#8217;s unlimited voice offering on the comparable Even More Plus plan by $10 per month.</p>
<p>Plans other than the flagship $40 monthly offering include unlimited talk and text for $45 and unlimited talk, text and 20MB web access costs $50, with an additional 20 MB allotment on the $50 plan costing an extra $5 per month. </p>
<p>Simple Mobile is also offering international long distance for an additional $10 per month on top of the monthly rate chosen as well as international SMS messaging on the $45 and $50 rate plans, but does not specify if international messages are included in the rate plan or if additional charges will be incurred.  The provided <a href="http://www.mysimplemobile.com/Simple-Mobile-ILD-Text.aspx" rel="nofollow" >international carrier list</a> also does not supply international messaging rates, which further adds to the confusion.</p>
<p>Only time will tell if Simple Mobile will mark the revival of competition in flat-rate prepaid GSM service so or join its predecessor in cool prepaid which attempted a similar model and ended up failing without making a noticeable impact.</p>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Virgin Mobile Expands Broadband2Go Availability</title>
		<link>http://www.phonenews.com/virgin-mobile-expands-broadband2go-availability-9573/</link>
		<comments>http://www.phonenews.com/virgin-mobile-expands-broadband2go-availability-9573/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 18:18:35 +0000</pubDate>
		<dc:creator>Humberto Saabedra</dc:creator>
				<category><![CDATA[Virgin Mobile]]></category>
		<category><![CDATA[Broadband2Go]]></category>
		<category><![CDATA[Expansion]]></category>

		<guid isPermaLink="false">http://www.phonenews.com/virgin-mobile-expands-broadband2go-availability-9573/</guid>
		<description><![CDATA[Virgin Mobile has announced further availability of its Broadband2Go prepaid mobile broadband service first launched this summer via Best Buy stores. 
Starting December 1st, the recently launched offering will be available for sale in 4,300 Radio Shack stores, Sam&#8217;s Club kiosks via Radio Shack, Walmart.com, Virgin Mobile.com and Target.com.
The modem is a rebranded Novatel Wireless [...]]]></description>
			<content:encoded><![CDATA[<p><img alt="Broadband2Go" align="right" src="http://www.phonenews.com/wp-content/uploads/2009/11/broadband2go.jpg" width="100" height="271" />Virgin Mobile has <a href="http://virginmobileusa.marketwire.com/easyir/customrel.do?easyirid=13135DE328B72AB2&amp;version=live&amp;prid=558686&amp;releasejsp=custom_124" rel="nofollow" >announced</a> further availability of its Broadband2Go prepaid mobile broadband service first <a href="http://www.phonenews.com/virgin-mobile-to-launch-aircard-and-prepaid-data-service-exclusively-via-best-buy-8131/">launched</a> this summer via Best Buy stores. </p>
<p>Starting December 1st, the recently launched offering will be available for sale in 4,300 Radio Shack stores, Sam&#8217;s Club kiosks via Radio Shack, Walmart.com, Virgin Mobile.com and Target.com.</p>
<p>The modem is a rebranded Novatel Wireless MC760 USB modem and retails for $99.99, with rates starting with a branded Top-Up card for $20 and 250MB good for 30 days,  with other data plans being available at $10 for 100 MB, $40 for 600 MB and $60 for 1GB.</p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
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		<title>Comcast Updates High-Speed2Go WiMax Sales Portal</title>
		<link>http://www.phonenews.com/comcast-updates-high-speed2go-wimax-sales-portal-9336/</link>
		<comments>http://www.phonenews.com/comcast-updates-high-speed2go-wimax-sales-portal-9336/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 02:13:15 +0000</pubDate>
		<dc:creator>Humberto Saabedra</dc:creator>
				<category><![CDATA[Virtual Operators (MVNOs)]]></category>
		<category><![CDATA[WiMAX]]></category>
		<category><![CDATA[comcast]]></category>
		<category><![CDATA[High-Speed2Go]]></category>

		<guid isPermaLink="false">http://www.phonenews.com/comcast-updates-high-speed2go-wimax-sales-portal-9336/</guid>
		<description><![CDATA[Following up on the Clearwire announcement, Comcast has updated its dedicated portal for the forthcoming High-Speed2Go service expansion which will mirror Clearwire&#8217;s current rollout schedule starting in November.


Click for full-size.
The service is sold as part of special bundles called Fast Packs, which consist of the following eight plans depending on the selection of Metro 4G [...]]]></description>
			<content:encoded><![CDATA[<p>Following up on the Clearwire announcement, Comcast has <a href="http://www.comcast.com/highspeed2Go/#/home" rel="nofollow" >updated</a> its dedicated portal for the forthcoming High-Speed2Go service expansion which will mirror Clearwire&#8217;s current rollout schedule starting in November.</p>
<p><span id="more-9336"></span></p>
<p align="center"><a href="http://www.phonenews.com/wp-content/uploads/2009/10/comcasthigh-speed2go.jpg"><img src="http://www.phonenews.com/wp-content/uploads/2009/10/comcasthigh-speed2go-small.jpg" alt="Comcast High-Speed2Go" width="400" height="201" /></a></p>
<p align="center"><em>Click for full-size.</em></p>
<p>The service is sold as part of special bundles called Fast Packs, which consist of the following eight plans depending on the selection of Metro 4G service for service within the immediate coverage area or Nationwide 3G/4G service with a branded Franklin U300 dual-mode 3G/4G modem:</p>
<p>Fast Pack with Metro Service:</p>
<p>12Mbps with Metro 4G High-Speed2Go &#8211; $49.99 for 1 year, $72.95 thereafter.</p>
<p>16Mbps with Metro 4G High-Speed2Go &#8211; $59.99 for 1 year, $82.95 thereafter.</p>
<p>22Mbps with Metro 4G High-Speed2Go &#8211; $69.99 for 1 year, $92.95 thereafter.</p>
<p>50Mbps with Metro 4G High-Speed2Go &#8211; $106.99 for 1 year, $129.95 thereafter.</p>
<p>Fast Pack with Nationwide High-Speed2Go</p>
<p>12Mbps with Nationwide 3G/4G High-Speed2Go &#8211; $69.99 for 1 year, $92.95 thereafter.</p>
<p>16Mbps with Nationwide 3G/4G &#8211; $79.99 for 1 year, $102.95 thereafter.</p>
<p>22Mbps with Nationwide 3G/4G &#8211; $89.99 for 1 year, $112.95 thereafter.</p>
<p>50Mbps with Nationwide 3G/4G &#8211; $126.99 for 1 year, $149.95 thereafter.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Wal-Mart Exclusively Launching StraightTalk Service Nationwide on October 18th</title>
		<link>http://www.phonenews.com/wal-mart-exclusively-launching-straighttalk-service-nationwide-on-october-18th-9260/</link>
		<comments>http://www.phonenews.com/wal-mart-exclusively-launching-straighttalk-service-nationwide-on-october-18th-9260/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 20:35:08 +0000</pubDate>
		<dc:creator>Humberto Saabedra</dc:creator>
				<category><![CDATA[Virtual Operators (MVNOs)]]></category>
		<category><![CDATA[nationwide]]></category>
		<category><![CDATA[Straight Talk]]></category>
		<category><![CDATA[TracFone]]></category>
		<category><![CDATA[wal-mart]]></category>

		<guid isPermaLink="false">http://www.phonenews.com/wal-mart-exclusively-launching-straighttalk-service-nationwide-on-october-18th-9260/</guid>
		<description><![CDATA[Following up on the initial announcement of the StraightTalk service plan this summer, Wal-Mart has confirmed it will begin an exclusive nationwide rollout of the offering on October 18th.
The handset lineup will consist of the entry-level LG 220 clamshell at $39.98, the LG Slider 290 at $79.98 and the Samsung 451 QWERTY keyboard slider at [...]]]></description>
			<content:encoded><![CDATA[<p><img border="0" hspace="0" alt="" align="right" src="http://www.phonenews.com/wp-content/uploads/2009/07/image-416.jpg" />Following up on the <a href="http://www.phonenews.com/tracfone-debuts-straighttalk-flat-rate-service-8352/">initial announcement</a> of the StraightTalk service plan this summer, Wal-Mart has <a href="http://www.prnewswire.com/news-releases/walmart-to-launch-straight-talk-exclusively-nationwide-64206872.html" rel="nofollow" >confirmed</a> it will begin an exclusive nationwide rollout of the offering on October 18th.</p>
<p>The handset lineup will consist of the entry-level LG 220 clamshell at $39.98, the LG Slider 290 at $79.98 and the Samsung 451 QWERTY keyboard slider at $99.88.</p>
<p>Plans will consist of the Straight Talk &#8220;All You Need&#8221; 30-day Plan that includes 1,000 minutes, 1,000 texts and 30MB of mobile web access along with 411 calls at no extra charge for $30 a month as well as the Unlimited 30-day Plan that includes unlimited minutes, unlimited text and unlimited mobile web access for $45 a month.</p>
<p>One advantage touted by TracFone is the inclusion of direct 411 access at no additional cost, with other carriers routinely charging additional fees for its use. It should also be noted that unlike the GSM-based service TracFone is known for, this service operates on the Verizon Wireless network.</p>
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			<wfw:commentRss>http://www.phonenews.com/wal-mart-exclusively-launching-straighttalk-service-nationwide-on-october-18th-9260/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
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		<item>
		<title>MetroPCS and Virgin Mobile USA in Court Over MetroFLASH</title>
		<link>http://www.phonenews.com/metropcs-and-virgin-mobile-usa-in-court-over-metroflash-9127/</link>
		<comments>http://www.phonenews.com/metropcs-and-virgin-mobile-usa-in-court-over-metroflash-9127/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 19:54:04 +0000</pubDate>
		<dc:creator>Humberto Saabedra</dc:creator>
				<category><![CDATA[MetroPCS]]></category>
		<category><![CDATA[Virgin Mobile]]></category>
		<category><![CDATA[MetroFLASH]]></category>
		<category><![CDATA[Virgin Mobile USA]]></category>

		<guid isPermaLink="false">http://www.phonenews.com/metropcs-and-virgin-mobile-usa-in-court-over-metroflash-9127/</guid>
		<description><![CDATA[MetroPCS and Virgin Mobile are currently in a court battle over the popular MetroFLASH CDMA handset unlocking service offered by the regional carrier.
Virgin initiallly filed legal motions after discovering that the MetroPCS MetroFLASH service was allowing Virgin Mobile customers the ability to take them to MetroPCS locations with MetroFLASH for use on their network.  [...]]]></description>
			<content:encoded><![CDATA[<p>MetroPCS and Virgin Mobile are currently in a <a href="http://www.courthousenews.com/2009/09/29/Judge_Denies_Motions_in_Reflashed_Phone_Dispute.htm" rel="nofollow" >court battle</a> over the popular MetroFLASH CDMA handset unlocking service offered by the regional carrier.</p>
<p>Virgin initiallly filed legal motions after discovering that the MetroPCS MetroFLASH service was allowing Virgin Mobile customers the ability to take them to MetroPCS locations with MetroFLASH for use on their network.  As Virgin Mobile heavily customizes and subsidizes handsets for use on its service, the carrier recovers handset subsidies through its customer base.</p>
<p>For its part, Virgin has demanded MetroPCS cease offering MetroFLASH due to its belief that it prevents the company from recovering subsidies on its handsets.  MetroPCS has countered with its own claims disputing Virgin Mobile&#8217;s case, with one claim already dismissed by judge Sidney Fitzwater and stating that Virgin may have certain rights regarding its trademarks once the phone is flashed over to MetroPCS service as it involves violations of said trademarks.</p>
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		<slash:comments>8</slash:comments>
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		<title>Motorola Announces i856 Debut for Boost Mobile</title>
		<link>http://www.phonenews.com/motorola-announces-i856-debut-for-boost-mobile-8878/</link>
		<comments>http://www.phonenews.com/motorola-announces-i856-debut-for-boost-mobile-8878/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 21:15:43 +0000</pubDate>
		<dc:creator>Humberto Saabedra</dc:creator>
				<category><![CDATA[Motorola]]></category>
		<category><![CDATA[Virtual Operators (MVNOs)]]></category>
		<category><![CDATA[iDEN]]></category>
		<category><![CDATA[boost mobile]]></category>
		<category><![CDATA[i856 Debut]]></category>

		<guid isPermaLink="false">http://www.phonenews.com/motorola-announces-i856-debut-for-boost-mobile-8878/</guid>
		<description><![CDATA[
Motorola has announced the availability of the i856 Debut slider for Boost Mobile.  The phone features a 1.3MP camera with video recorder, external media controls and Bluetooth with stereo audio support along with threaded messaging and speakerphone.
The phone is now available online from Boost Mobile for $169.99.
]]></description>
			<content:encoded><![CDATA[<p align="center"><img style="WIDTH: 213px; HEIGHT: 534px" alt="Motorola i856 Debut Closed" src="http://www.phonenews.com/wp-content/uploads/2009/09/motorolai856debutclosed.jpg" width="363" height="759" /><img style="WIDTH: 199px; HEIGHT: 536px" alt="Motorola i856 Debut Open" src="http://www.phonenews.com/wp-content/uploads/2009/09/motorolai856debutopen.jpg" width="400" height="1091" /></p>
<p>Motorola has <a href="http://mediacenter.motorola.com/content/detail.aspx?ReleaseID=11745&amp;NewsAreaID=2" rel="nofollow" >announced</a> the availability of the i856 Debut slider for Boost Mobile.  The phone features a 1.3MP camera with video recorder, external media controls and Bluetooth with stereo audio support along with threaded messaging and speakerphone.</p>
<p>The phone is now available online from Boost Mobile for $169.99.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<title>Virgin Mobile Confirms LG Rumor 2 Launch (Updated)</title>
		<link>http://www.phonenews.com/virgin-mobile-confirms-lg-rumor-2-launch-8800/</link>
		<comments>http://www.phonenews.com/virgin-mobile-confirms-lg-rumor-2-launch-8800/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 22:10:27 +0000</pubDate>
		<dc:creator>Humberto Saabedra</dc:creator>
				<category><![CDATA[General News]]></category>
		<category><![CDATA[LG]]></category>
		<category><![CDATA[Virgin Mobile]]></category>
		<category><![CDATA[Rumor 2]]></category>

		<guid isPermaLink="false">http://www.phonenews.com/virgin-mobile-confirms-lg-rumor-2-launch-8800/</guid>
		<description><![CDATA[
Virgin Mobile has confirmed to the press that it plans to launch the LG Rumor 2 in an undisclosed timeframe. The operator was recently acquired by Sprint but did have an existing handset development relationship with the manufacturer offering the LG Aloha and Flare entry-level handsets before the acquisition.
This follows the rumors of the apparent [...]]]></description>
			<content:encoded><![CDATA[<p align="center"><img src="http://www.phonenews.com/wp-content/uploads/2009/08/lgrumor2.jpg" alt="LG Rumor 2" width="560" height="598" /></p>
<p>Virgin Mobile has confirmed to the press that it plans to launch the LG Rumor 2 in an undisclosed timeframe. The operator was recently acquired by Sprint but did have an existing handset development relationship with the manufacturer offering the LG Aloha and Flare entry-level handsets before the acquisition.</p>
<p>This follows the rumors of the apparent forthcoming availability on the virtual operator this morning as a result of the <a href="http://virginmobileusa.marketwire.com/easyir/bupa.do?easyirid=13135DE328B72AB2" rel="nofollow" >legal disclosure</a> for its Twitter Rumors sweepstakes in which the First Prize is listed as an LG Rumor 2.</p>
<p><strong>Update: </strong>A RadioShack rep has confirmed to PhoneNews.com that the Virgin Mobile Rumor 2 is available now across most locations  for $129.99.</p>
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		<slash:comments>24</slash:comments>
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		<title>Pages Plus to Add Monthly Unlimited Text for $20 on August 26th</title>
		<link>http://www.phonenews.com/pages-plus-to-add-monthly-unlimited-text-for-20-on-august-26th-8751/</link>
		<comments>http://www.phonenews.com/pages-plus-to-add-monthly-unlimited-text-for-20-on-august-26th-8751/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 18:20:00 +0000</pubDate>
		<dc:creator>Humberto Saabedra</dc:creator>
				<category><![CDATA[Virtual Operators (MVNOs)]]></category>
		<category><![CDATA[August 26th]]></category>
		<category><![CDATA[Page Plus]]></category>
		<category><![CDATA[Text]]></category>
		<category><![CDATA[unlimited]]></category>

		<guid isPermaLink="false">http://www.phonenews.com/pages-plus-to-add-monthly-unlimited-text-for-20-on-august-26th-8751/</guid>
		<description><![CDATA[Page Plus will be adding a new unlimited text option for customers on August 26th, with the forthcoming availability of a new unlimited monthly text option for $20 per month which can be added to any voice plan except the $40 unlimited option which already includes unlimited text.
]]></description>
			<content:encoded><![CDATA[<p>Page Plus will be adding a new unlimited text option for customers on August 26th, with the forthcoming availability of a new unlimited monthly text option for $20 per month which can be added to any voice plan except the $40 unlimited option which already includes unlimited text.</p>
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		<slash:comments>0</slash:comments>
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		<title>Editorial: We Called Zer01 Mobile a Mile Away, Our Gadget Won&#8217;t Do That</title>
		<link>http://www.phonenews.com/editorial-we-called-zer01-mobile-a-mile-away-our-gadget-wont-do-that-8702/</link>
		<comments>http://www.phonenews.com/editorial-we-called-zer01-mobile-a-mile-away-our-gadget-wont-do-that-8702/#comments</comments>
		<pubDate>Sat, 15 Aug 2009 13:13:54 +0000</pubDate>
		<dc:creator>Christopher Price</dc:creator>
				<category><![CDATA[AT&T]]></category>
		<category><![CDATA[General News]]></category>
		<category><![CDATA[Virtual Operators (MVNOs)]]></category>

		<guid isPermaLink="false">http://www.phonenews.com/?p=8702</guid>
		<description><![CDATA[There has been a buzz in the media lately as the gleaming praise for Zer01 Mobile turned to anger and betrayal. And, that makes sense. The Zer01 Mobile offering provided the Phantom-sized Holy Grail of unlimited 3G voice and data service for $69.99/month.
The first harsh reality is that, this simply is not a good deal [...]]]></description>
			<content:encoded><![CDATA[<p>There has been a buzz in the media lately as the gleaming praise for Zer01 Mobile turned to anger and betrayal. And, that makes sense. The Zer01 Mobile offering provided the Phantom-sized Holy Grail of unlimited 3G voice and data service for $69.99/month.</p>
<p>The first harsh reality is that, this simply is not a good deal anymore. Sprint&#8217;s Boost Mobile now offers its $50 unlimited data and voice plan <a href="http://www.phonenews.com/boost-mobile-aligns-cdma-unlimited-service-with-iden-unlimited-8436/">on their CDMA 3G network</a>. And, many are finding that they can activate any Sprint CDMA phone with relative ease&#8230; simply needing to scour up a Boost CDMA phone first. While that isn&#8217;t as easy as dropping a SIM card into a Zer01 Mobile phone&#8230; it would save you $240/year over Zer01 Mobile&#8217;s non-existent service.</p>
<p>That&#8217;s the other problem. From Laptop Magazine&#8217;s rescinding of their CTIA Best-of-Show award, to numerous bloggers feeling bad about all the hype and praise&#8230; we saw this one coming, and that&#8217;s why we haven&#8217;t talked about Zer01 in-between.</p>
<p>And, like many vaporware startups, Zer01 Mobile is now threatening reporters with legal action. We&#8217;re not amused. We&#8217;d rather focus on asking tough questions.</p>
<p><em>I would note that we did, in private, act as good journalists, and rolled out the red carpet for Zer01 Mobile to put up or shut up. Lets just say our inboxes never filled with any demo units.</em></p>
<p>I didn&#8217;t write this editorial to bury Zer01 Mobile. That&#8217;s already a done thing&#8230; barring any surreal distribution snag holding back a stellar (and now overpriced) service. I wrote this because MechaWorks has announced it&#8217;s <a href="http://www.mechaworks.com/the-road-ahead-234/" rel="nofollow" >in the gadget-building business</a>. We&#8217;re building something cool, and we&#8217;re going to announce it next month.</p>
<p>This is instead an article about a task we already decided to take on, and that&#8217;s being absolutely open about where we stand. What we&#8217;re going to announce, well, it&#8217;s big. It&#8217;s not something you can chew up and ship out the door. It&#8217;s going to be an industry-wide effort (and I didn&#8217;t say the mobile industry). The most important thing in keeping confidence about your product is not failing to meet expectations.</p>
<p>We absolutely will not come out of the gates promising to ship something on a date certain. Instead, we&#8217;re going to share with you exactly where things stand. If we hit a snag, we&#8217;re going to be up front and tell you we hit a snag. That&#8217;s not to mean we&#8217;re moving at a slow pace, or that we&#8217;ll slow down&#8230; we&#8217;re going to stay realistic. Maybe, just maybe, if Zer01 Mobile had stayed realistic, it would have been the game changer that it aimed to be. And, maybe, we&#8217;d all be placeshifting videogames like OnLive, Phantom, and others promised.</p>
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