We’re declaring March 15 the official Update Your Phone Day. Two weeks out from the wireless industry’s annual convention (CTIA Wireless 2008), we want you to help us send the wireless industry a message: Consumers care about, and want, a steady stream of software updates for their phones.
The industry is starting to get a grasp on software updates, but there’s still a long, long way to go. Very few devices actually maintain themselves, and are set by default to go onto the web and check for software updates. Worse, parts of the industry actually profit from the lack of software updates… we’ve consistently shown how this has artificially inflated the market share of Windows Mobile, for example.
Consumers should not have to pay for new software, through the purchase of new hardware. If software warrants being sold, consumers are more than willing to pay for an upgrade… rather pay than exponentially more for a brand new device (with few, if any performance gains).
So, how can you help? We want you, on March 15, to go get the latest software for your phone. On March 14, we’ll post the details on where to go, and who to ask about your phone’s software version… and find out what’s the latest version.
Some providers (Sprint, Alltel, and Verizon) offer in-store updating. On the 15th, we’d like you to take a short period of time off during your busy day and get your phone updated in-store, if one is available. If you’re on AT&T or T-Mobile… you’re stuck mailing your phone in to the manufacturer. However, we would like you to inquire with them on the 15th to arrange for your phone to be updated.
Now, some phones offer the ability to plug them into your computer to check the update. That’s nice, but it’s not enough. Typical users don’t even know such utilities exist, let alone how to use them. But, because they do exist, we want those users to participate as well… by flooding these servers with requests to check your phone for update. Again, on March 14, we’ll post the details for all the manufacturers. Doing this will show manufacturers that they need to both expand support for computer-driven updaters, as well as move towards autonomous and automatic Firmware Over-The-Air updating.
Best of all, you’ll be getting a better, more reliable phone. Software updates do everything from fixing critical bugs to improving call quality. You want the update (if there is one), we want to help you get that update.
If you’re in the media, we would appreciate your participation by linking to PhoneNews.com on the 15th of March, letting folks know about the movement.
PhoneNews.com has been a leader in the phone software update movement. Our wiki-driven Firmware Tracker was the first, and is still the most comprehensive listing of software updates for every phone in America.