Sprint’s most recent TV campaigns have focused on promoting Sprint’s Simply Everything plan. However, some of you may have noticed the advertised savings sharply increase. And, it’s not because of rate hikes at the competitors.
At first, Sprint advertised that you can “… save $240 per year versus comparable plans at AT&T and Verizon.” This actually appeared to be a bit low to us, but Sprint’s estimates were being conservative. Sprint compared their $99 Simply Everything plans, to the $99 unlimited voice calling plans at Verizon and AT&T. They then added in the cost of unlimited data, at $20 per month.
Now, Sprint advertises that you can “… save up to $480 per year…” Emphasis on the up to. Under the new math, Sprint calculates in the cost of AT&T and Verizon’s Mobile TV and GPS offerings, at $10/month each.
Nevertheless, Sprint’s math is indeed correct. However, it’s still conservative. Sprint is not including the cost of text messaging, nor are they factoring in that BlackBerry and Smartphone users are also covered under the unlimited data (which costs $30/month at AT&T and Verizon.
So, we decided to see how far Sprint could really stretch the savings. Factoring in $20/month for text and picture messaging, $30/month for smartphone data, $10/month for GPS navigation, and $10/month for mobile TV… that comes to a savings of $70 per month for the most tech-savvy of customers. That’s most of the cost of Simply Everything without even factoring in the voice portion.
More importantly, that calculates out to a savings of $840 per year over the same plans on AT&T and Verizon. However, Sprint still leaves tethering/phone-as-modem out of Simply Everything… tarnishing an otherwise stellar marketing campaign.