The segment of customers still under Sprintâ€™s near incredible enthusiast friendly SERO plans are about to get what theyâ€™ve long desired since the availability of smart devices such as the HTC Hero and recent entries in the EVO 4G and forthcoming Epic 4G, as Sprint customer care representatives have confirmed that the carrier will allow current and future smart devices on SERO proper without having to switch to the less popular replacement (but more lucrative for Sprint) Everything Plus plans on October 1st.
The changes will include an additional $10 premium for Sprint TV/Navigation access, Any Mobile Anytime and another $10 monthly premium for 4G access on supported devices. Further information will be made available to customers via billing statements ahead of the changes in the next few months.
The history of SERO on Sprint is well documented, as it was conceived as a method to attract savvy enthusiasts to the the carrier when it was first launched in 2007, then sporadically being offered throughout the next year before being systematically eliminated in 2008 for less attractive Everything Plus plans due to incidents of abuse, a focus on increasing average revenue per user and ever increasing restrictions on device activations, despite initial assurances that the carrier would not restrict SERO users from upgrading to any device.
With fewer customers remaining on SERO, it appears that Sprint got the message, although it did so at the cost of the goodwill of many enthusiasts who steadfastly refused to give up their plans, or those that simply sold off their SERO plans on ebay to move to other carriers when it became clear that Sprint would not compromise on the device activation restrictions imposed on SERO customers until now.