Unique T-Mobile-powered MVNO 35orLess is adding additional data packages to its core “Live” $35 monthly unlimited plan that changes pricing dynamically based on new subscriber volume for a given month, every month. Starting next month, for an extra $15 per month users will be able to add an additional 2.5 GB of high-speed data that includes LTE access with unlimited 4G data being made available as a $25/monthly add-on. The Live plan includes 500MB of high-speed data access before being throttled to EDGE speeds.
As a result of the way costs are calculated in the Live plan, actual pricing tends to fluctuate between $25-26 monthly, but never goes above the advertised $35 monthly rate (factoring out the $2 required USF fee), which can result in significant savings when adding the new data packages compared to other prepaid options, especially other T-Mobile-powered options, as the recent rates are closer to the rates for unlimited voice and messaging with no data access on other MVNOs.
In addition, the MVNO is offering an incentive to new customers by throwing in free unlimited data for the month by using coupon code ’4glte’ at checkout when ordering a new SIM with free shipping included, bringing the total to $35 for the SIM and the first month of service.