AT&T has confirmed that beginning Sunday, August 21st the carrier will do away with its multiple messaging plan tiers currently offered and will instead offer a choice between pay per use messaging at the standard rates of $0.20/text message or $0.30 for MMS messages or adding unlimited messaging for $29.99/month for shared lines and $19.99 for single lines on top of the standard rate plan and any additional data plan. Below, a statement from AT&T explaining the change:
“We regularly evaluate our offers and are making some adjustments to our messaging lineup.
Starting August 21, we’re streamlining our text messaging plans for new customers and will offer an unlimited plan for individuals for $20 per month and an unlimited plan for families of up to five lines for $30 per month. The vast majority of our messaging customers prefer unlimited plans and with text messaging growth stronger than ever, that number continues to climb among new customers. Existing customers don’t have to change any messaging plan they have today, even when changing handsets.”