Cable services provider Cox Communications Â has announced that it will end its mobile services offering consisting of its own mobile phone services next March and has ended offering the service to new customers as of today.Â Cox initially began offering cellular service shortly after winning a bid to acquire AWS spectrum in 2008, with which it planned to roll out its own cellular network.
The cable provider first began offering wireless service as a Sprint MVNO in 2009, leading up to the eventual rollout of its own cellular service later that year, complete with its own cellsites and coverage footprint. Cox was also testing LTE and VoLTE services over its network as far back as January in 2010 with the aim to launch services at some point during this year.
Cox cited the lack of competitive opportunity in both securing customers and the latest devices as the main reasons for ending its fledgling cellular service, as it could not mount enough of a compelling offering to draw customers away from the likes of Verizon, Sprint and AT&T. Customers currently signed up with Cox will be able to continue to use services until next March, with the company also preparing programs to transition those customers to other wireless carriers with service credits and rebates.