Verizon Wireless next month will make drastic changes to two of their most popular programs, targeted at adding and retaining customers.
First, on February 15, Verizon willÂ discontinueÂ their 30 Day Test Drive program. The program allows customers to activate a new line of service, and have their voice charges refunded… if they elect to port out within the month to another provider. This was a key tactic that Verizon used to take advantage of Local Number Portability. However, no other carrier matched the offer, and facing high costs from an increased handset return rate, the company will end the program.
More significant however, are cutbacks in the company’s New Every Two offer. While savvy customers have been able to achieve similar discounts at other carriers, New Every Two has become popular due to its flat-rate discount when signing a new contract every two years. Most customers areÂ eligibleÂ currently for $50 or $100 discounts, in addition to the discounted two-year contract price on new phones.
Starting February 15, new customers will have their handset discount reduced to $30 and $50 (with the cutoff for the higher discount remaining at the $79.99 plan level). Customers that sign up before February 15 will have oneÂ remainingÂ NE2 credit at the old $50/$100 level. After receiving that credit, future NE2 credits will be at the $30/$50 level.