The CEO of the ISIS mobile payments service has announced that the mobile payments venture will be rebranded in the wake of the rise of the extremist organization also formally known as ISIS, or the Islamic State of Iraq and Syria. As a result of the increase in attention that is resulting from the coincidental branding, the initiative has decided to rebrand the service in the best interests of the initiative and service partners.
Recently, we have observed with growing concern a militant group whose name, when translated into English, is Islamic State of Iraq and Syria – often referenced by the acronym ISIS.
The ISIS militant group has been linked to sectarian violence against civilians and government forces in Iraq and Syria.
However coincidental, we have no interest in sharing a name with a group whose name has become synonymous with violence and our hearts go out to those who are suffering. As a company, we have made the decision to rebrand.
Changing a brand is never easy, but we know this is the right decision – for our company, our partners and our customers.
The service will announce the new branding in the future.