After three and a half years, Radio Shack may resume selling Verizon Wireless. Sources have confirmed stores have begun tracking SKUs for many popular Verizon Wireless models, such as the LG enV2 and BlackBerry Storm.
Radio Shack ended relations with Verizon Wireless in the summer of 2005, as Radio Shack restructured its wireless sales division. This restructuring proved successful, as Radio Shack has seen increased sales selling exclusively AT&T and Sprint Nextel phones. They also have in recent months matched Best Buy’s promotion of unlocked devices. The addition of Verizon Wireless will leave T-Mobile as the only national carrier to not have sales at Best Buy.
It’s not clear what spurred the move to resume sales, however one event does stand out. With the closing of all nationwide Circuit City stores, Verizon lost its most exclusive retail sales position ever at a national electronics retailer. Verizon was able to build store-within-a-store centers inside every Circuit City. While that did not wind up salvaging Circuit City’s typically poor track record with wireless phone sales, it did give Verizon key prestige in the retail sector.
In related news, Sprint this week has begun an expanded sales footprint inside of Best Buy stores. Many stores at the retailer chose to exempt Sprint sales, focusing on AT&T, T-Mobile, Verizon, and MetroPCS. It is not clear if the expansion will apply to all remaining stores, however PhoneNews.com has confirmed several stores (previously not selling Sprint) have taken stock of Sprint phones and collateral.