In the wake of the failure of the T-Mobile purchase attempt by Sprint and SoftBank, newly installed Sprint CEO Marcelo Claure has stated to employees in an internal meeting (1, 2) that the company will be introducing more competitive pricing as soon as next week and has acknowledged that the rebuilding of its network has taken much longer than expected, while promising to give the front line retail employees better tools to improve the sales of the flagship Framily plans.
“When you have a great network, you don’t have to compete on price. When your network is behind, unfortunately you have to compete on value and price. We’re going to change our plans to make sure they are simple and attractive and make sure every customer in America thinks twice about signing up to a competitor.”
With the expected pricing changes next week, Sprint is seeking to become the same type of disruptive carrier that has become T-Mobile USAs trademark over the past 18 months, especially as executive changes at Sprint have marked the shift away from former CEO Dan Hesse’s tenure to better respond to changes within and outside of the company.