What was once thought of as a way for Sprint and cable companies to compete with carriers such as AT&T and Verizon in the bundled services market has fizzled into nothing but overcomplication and confusion for cable operators.
Representatives for Time Warner, CoX, and Comcast speaking to the Associated Press yesterday confirmed respective decisions to quietly discontinue the service, which was seen as a way for cable companies to compete in the highly lucrative bundled services market currently dominated by AT&T and Verizon.
Spokespeople also cited the inherent complications of selling the service within retail stores, with customers often being more confused than informed about how the bundle worked together to begin with. This follows plans made by Sprint to freeze expansion of the service into other markets last November, with analysts citing issues as program complexity, lack of exposure and, cost compared to other similar packages offered by entrenched competitors AT&T and Verizon.
Current Pivot subscribers are being given the option to either transfer to a standard Sprint service plan, or terminate without any penalties, while the privately held Advanced Newhouse Communications has not issued a comment on the matter.
Spokespeople for Sprint have stated that this will not affect current talks with cable companies regarding the XOHM WiMax service