Sprint this weekend discontinued its Sprint Employee Referral Offer (SERO), and in its place launched new Everything Plus plans.
The SERO plan line was an attempt to lure high-tech and savvy customers over to Sprint with 500 minutes and unlimited data for only $30/month. In many cases, this was significantly cheaper than other carrier’s data-only offerings. Sprint was criticized recently for attempting to dissuade such users from using these plans, and instead force them into more lucrative.
Reporting by PhoneNews.com helped turn the tide, and PDA and Smartphones are still permitted on SERO. However, plans were already under way to cancel SERO completely.
The new Everything Plus, while replacing SERO, are not significant plan savings over the typical Sprint Everything plans. And, similarly confusing, they do not offer “everything” that Sprint provides, such as Phone As Modem. Specifically, these plans add Sprint Navigation into the included offerings. However, the cost savings is typically between $10/month and $20/month, far lower than the nearly $40/month savings offered by SERO.
Also changed is Sprint’s marketing of SERO. Sprint created several paths to offer SERO directly to consumers, even if they did not know a Sprint employee. Worse, Sprint later denied offering those programs, claiming SERO was exclusively an employee-only referral program.
Now, Everything Plus will require not only a Sprint email address, but part of an employee’s login ID. Sprint has also better trained employees that Everything Plus is not to be offered to existing Sprint customers.