After a long, protracted series of discussions with AT&T, Inc. PhoneNews.com has licensed the use of blue and orange colors in its logo.
“The colors blue and orange are central to AT&T’s branding campaign. The fact that we no longer use the Cingular brand, or the particular shade of blue that PhoneNews.com uses, is not relevant. We hope to enjoy a controlling stake in both colors for many years to come.” – Mark Siegel, AT&T Media Relations
Under the agreement, PhoneNews.com agrees to give AT&T an undisclosed amount, in exchange for licensing AT&T’s groundbreaking patent over the use of a round circle in its logo. AT&T will also gain rights to declare themselves a news organization, should they chose to enter the market in the future.
Happy April Fools everyone. Though the online wireless news sector can be cutthroat, we stand behind AOL’s refusal to take down the color magenta on Engadget Mobile (T-Mobile this week demanded Engadget Mobile cease using the color magenta in its logo).